|
EURAIL SYSTEM & THE EURAIL PASS
The idea of convenient one price pass for rail travel for international
visitors across borders in Europe was conceived back in 1959. Europe
was recovering from World War II, rebuilding its cities and looking to
attract tourism and the Eurail Pass was born. As overseas visitors began
to flock to Continental Europe with the romanticism of some moveis of
the 1960s showing off the continental style, some of the European pioneering
national railway companies saw a perfect opportunity to expand their
markets by offering a special pass to foreigners. Americans and Canadians
were the first targeted by this revolutionary marketing program and a
single rail pass permitting unlimited rail travel was introduced in an
initial 13 countries. Austria, Belgium, France, Italy, West Germany,
Denmark, Netherlands, Luxembourg, Norway, Portugal, Spain, Sweden and
Switzerland. The Eurail Pass was touted as “the Master Key to Railroad
Travel in Europe” and meant that rail travel became much more attainable
especially for young explorers. The idea of a summer in Europe caught
on. The Eurail Pass eliminated the need to purchase individual tickets
for each leg of the journey with the many different foreign currencies.
This successful model made the Eurail Pass an attractive option, still
to this day, purchased in the country of origin before departure additionally
providing a hedge against fluctuating exchange rates.
The Eurail Pass, offered by the joined rail companies, and sold and
marketed through designated outlets like Rail Europe, ACP Rail International,
and Flight Centre Stores, has had to keep up with the changing face of
Europe and technology. A common currency and a common borders made ticketing
across rail lines more convenient and now home and kiosk printing of
tickets from individual national railways have challenged the pass model
Back in 1959, there was only one type of Eurail Pass was available, a
one price pre-paid pass allowing unlimited travel. But as travelers needs
changed additional types of passes were developed to suit a host of travel
itineraries and budgets, and now offered to countries around the world.
European
Rail Travel
Eurail
Passes
|
|
|